AMMAR 808 - Ain essouda (feat. Cheb Hassen Tej)
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Deep TR-808 bass meets pan-Maghreb beats, timeless voices and futurist visions. AMMAR 808 is Sofyann Ben Youssef, the sonic mastermind behind the Tunisian sensation: Bargou 08.
The future is right now. We have driverless cars, robots taking over jobs, and commercial space travel is on the event horizon. Somehow, humanity has slipped into a science fiction life. But you can’t have a future without a past, something AMMAR 808 knows very well. On his debut release, Maghreb United, featuring the singers Mehdi Nassouli (Morocco), Sofiane Saidi (Algeria) and Cheb Hassen Tej (Tunisia), he connects the two to offer a radical, electronic reinvention of ancient North African music.
“The past is a collective heritage,” explains AMMAR 808. He started the project a year ago, after working with the lauded Bargou 08, searching for something to link the sense of what has been with what will be. “It’s what we all call on, what we all share. The music on Maghreb United is the past with now and the future with now. I’m trying to weave threads from folklore and mythology into futurism. And I’m not necessarily projecting a positive image; from all we can see, things aren’t going in the right direction. What I hope is that it will raise an alarm.”
Yet there’s also plenty of hope here. With singers from Algeria, Tunisia, and Morocco, songs from the Targ, Gnawa, and Raï histories, and a TR-808 alongside a distorted gumbri (Nassouli), gasba flute and zokra bagpipes (Lassaed Bougalmi), this is an album that reaches out to encompass the entire Maghreb area of North Africa.
Things can change in the blink of an eye. In life as well as music.
“When you talk about today’s problems,” Ammar 808 says, “it’s already too late. People talk about what should be, when you need to project about the future.”
And with Maghreb United, that’s exactly what AMMAR 808 does. It’s the great reinvention of a region’s music. It’s a call to action. It’s the future, right now.
